Voices of impact
To raise the workplace ecosystem for women in tech (by killing the imposter syndrome, stopping bad behavior, and increasing equal opportunities).
To bridge the gap between schools and workplaces by highlighting female representation’s voices in STEM to encourage more girls and women, non-binary and transgender to unleash their full potential in these fields to reach top leadership roles.
To enforce companies to build a sustainable inclusive culture to retain diverse talent so we keep the workforce power equal to continue building future diverse and inclusive products.
Founder & Host
I am a CXO: Behavioral Scientist + UX Researcher & Podcast Producer, known in the music industry for having conducted the world’s most significant scientific in-store music research reports with my ex-colleagues at Soundtrack Your Brand with HUI.
I have since a young age been very fascinated by the power of technology and how it has and keeps making our lives easier, faster, better, and more fun. I am one of the million millennials that grew up with a Nokia 3310, Sony Walkman, Apple iPod, and Super Mario. We were the first generation to have been raised with personal computers and smartphones.
Today, I am a Tech Queen specializing in Behavioral Science and User Experience Research. My passion is to identify what makes customers tick using today’s technology. I scientifically uncover the connections between consumers’ hearts, minds, behavior, and product needs.
I started the “Queens of Tech Podcast” initiative because I would like to retain more women, non-binary and transgender in the tech industry. My goal is to raise the voices of female tech influencers around the world and together with companies investors and politicians raise the challenges and opportunities around Equality, Inclusive Diversity, and Belonging in our workplaces. Enough is enough!
“We are facing a huge challenge that must be resolved urgently. In the next few years, tens of thousands of engineers will be needed. At the same time, the number of women working in tech has DECREASED steadily since 2006. Mathematics does not go together, and there is no reason to paint a picture: For us, this is a matter of survival. We must get women into the tech industry, otherwise, we will not have enough staff. But of course, it’s about more than filling chairs. We must build companies that reflect the society in which we operate if we want to remain relevant”.
– Consid AB
PWC "Women in Tech" report key findings:
- Females aren’t considering technology careers as they aren’t given enough information on what working in the sector involves and also because no one is putting it forward as an option to them.
- A lack of female role models is also reinforcing the perception that a technology career isn’t for them. Only 22% of students can name a famous female working in technology. Whereas two-thirds can name a famous man working in technology.
- Over a quarter of female students say they’ve been put off a career in technology as it’s too male-dominated.
- Technology organizations need to highlight how technology is a force for good if they want to attract more females to the sector. Half of females say that feeling like the work they do makes the world a better place is the most important factor when deciding their future career.